Landing Page Design Services
On a worldwide scale, successful landing pages produce over 47% more sales than sending visitors to a website home page. With effective landing page optimization you can increase brand relevancy and user experience by implementing strategies that are 95% more effective than websites, in converting visits to sales.
What makes Markovate an expert in landing page optimization?
Our team of experts offer a variety of landing page optimization services designed to help increase lead generation and conversion rates for your services. We implement landing page optimization best practices that are guaranteed to give you results.
Conversion Optimization Audit
We conduct a comprehensive conversion optimization audit of your page, section or full site to identify where landing page design and overall content can be improved. Our landing page conversion optimization services ensure you receive the highest return with online visitors.
Audience Persona Development
Included in our landing page development services is the creation of audience and buyer personas. Knowing the type of audience who is visiting the landing page allows our team to tailor the content and landing page design to the needs of potential buyers.
It is important to understand what drives the decision making process of visitors to your landing page. Through the application of persuasive copywriting, we are able to apply the necessary psychology to engage, influence and sell your service to targeted audiences.
Landing Page Wireframes & Design
The appearance of your landing page is the initial impression visitors will have of your service and brand. With our landing page design service we work alongside designers to create a beautiful and aesthetic image, highlighting the benefits your service offers.
A/B & Multivariate Page Testing
We use A/B testing to compare the conversion rates of two different versions of your landing page. This type of split page testing allows us to see which design is most effective based on visitor interaction. We also offer more in depth testing through Multivariate Split Page Testing, which gives us a wider range of variables to pull from when measuring design effectiveness.
Mobile Responsive Design
For landing page optimization to be effective it must respond and adapt to the changing demands of visitor’s devices. Our landing page design services recognize the need for mobile compatibility. To ensure effective landing page conversion optimization, we include mobile responsive designs that allow your service to be accessible on any device.
Heatmaps, Click, Scroll & Eye-Tracking Software
We take the guesswork out of knowing what’s working and what’s not by incorporating heatmaps, click maps and eye-tracking software in our landing page design. Tracking the viewing behaviour of visitors on your landing page allows us to determine the highest performing content, and adjust the layout to reflect those needs.
How can we help with Landing Page?
Our landing page design experts work with the designer to create a beautiful and aesthetic design which could help to achieve campaign goal. In most cases, a landing page is designed to accompany a paid search advertising or social media campaign, therefore, we keep the information relevant to the ad copy and conversion goal. We also implement a backend reporting system that helps businesses know user interaction and behaviour when they land or convert through a landing page. We do A/B tests on different variables to increase conversion rate and track performance for each variable using tools like Instapage and Optimizely.